>>18037271 (OP)It doesn't need to be deep.
You need people who can talk and let them say what they think about each other in a worked way with exaggerations.
Behind the curtain they can be mates, in the ring they're bitter enemies and the crowd's none the wiser because they talk trash about each other like they banged each other's sisters raw.
Wrestling went wrong when they brought in Hollywood writers to take that 80s sports entertainment concept and turn it into male nighttime soap operas.
Go watch bits of the Ruthless Aggression era to see how fucking sloppy and dimeless that approach is. Veteran talkers who command the mic with the gift of gab, suddenly struggling with lines and delivering them cold because the words came from some gay Jew's script and not from their own hearts.
People forget that all a booker gave the talent was the finish and who went over. The promo was all you. If you couldn't talk: "Here's a manager who can talk, he'll put you over. Now go make me money."
The WWE / TKO workers both in the office and in the road are completely fucking delusional about their roles and what wrestling ought to be.
If they did it the old-fashioned way, there'd be 30 million people in America watching live on Netflix.
Instead they scrape up 2,6 million viewers worldwide in a week of streaming.
I'm not in the business and I'm not a wrestler, and I know better than the WWE how to do their jobs.
I know what I like, and I like what I know.