>>18302863It's not organic though, it's astroturfed to all fuck.
They always come up with some meme about how much it's growing when it isn't. They did it the other day with England v Wales or whoever it was
>England v Wales (or whoever): 2.7m Bong viewers>CWC final Chelsea v PSG: 1.1m Bong viewersGranted, people give about as much of a shit about the CWC as whatever tournament England v Wales was, but there's also noticeable key differences like
>International matches always get higher viewing figures, especially in Bongistan where the two competing teams were *checks notes* Bongistani while only Chelsea fans give a fuck about Chelsea>England v Wales was on FTA>CWC was on DAZN, a notoriously dogshit company and you have to pay for it>There was no other football on when England v Wales happened and fans need their fix of a ball being kickedThe only reason women's sport is a smart investment is to launder money through. Otherwise its existence is a matter of complete indifference to anyone with a brain (straight men).