>>18488179why is this so difficult? the .18 is ALL people in the united states in the demo, regardless of whether or not they have access to the station. if you only count the demo of people WITH ACCESS to the station, it's .53. the percentage goes way up because 66.4% of the people in the demo do not have access to the station.
for the love of christ, please tell me what you don't understand?
and at the end of the day, it doesn't really matter, because as has already been said, the weekly cable RANKINGS are what the stations are most concerned with. if dynamite gets a .09 and it's #1 for the night, guess what, it's a great rating.