Thread 82268385

There is so much money in US im surprised u can even be poor over there.

>>82268385 (OP)
>new logo modern and sleek
>old logo ugly and lame

Whats the problem again?

>>82268385 (OP)
>shitty company does stupid thing in attempt to be less shit
>fails miserably and burns a huge pile of money
Many such cases

>>82268385 (OP)
Yeah but a bunch of pedophiles including our president hoard it

>>82268385 (OP)
most people aren't poor in the US but we do have a massive underclass

>>82268398
Disagree but either way they're still keeping the old logo on menus and other physical material.
Not sure why everyone lost it

>>82268403
Do u guys know how much 700 million is and they wasted it on rebranding wtf

>>82268419
700 million over 3 years and it's more than just changing the logo. It's stupid but it's not very much money. They're a 1.2 billion dollar company that does 3.5 billion in revenue and makes 40 million per year. They're going to spend 233 million a year for 3 years in the hopes of increasing their profit by, I don't know, driving up revenue or justifying price increases. It's not going to work but they're in a bad spot and are probably desperate. I'm not sure how much of that expense is real anyway, they might be writing down assets and including that in the total cost.

>>82268419
>>82268448
Yeah ok I looked at what they said
>refining the brand, optimizing the menu, evolving the store and guest experience, winning in digital and off-premise, and elevating the employee experience
Most of that money is probably going towards an """app""" and extra automation in the stores. Media misreports corporate actions once again.

>>82268448
the new stock crashed their stock

>>82268448
the new logo crashed their stock

>>82268464
Yes because suddenly doing revamp does not inspire confidence and they were grossly overpriced to begin with. A PE of 22 after the crash and a history of declining margins is not good. They should have crashed more.
>>82268470
No

Can't wait for the news that they're gonna go bankrupt in a few years after a shit rebrand like this.

>>82268482
They were on track for a bk before the rebrand. Look at those shit tier margins.

>>82268470
Thought it was bad but then I looked at the last 5 years and its a drop in the bucket
>>82268482

I really don't see the problem with the new logo?

>>82268385 (OP)
>>82268419
They didn't actually spend 700 million bucks. That 700 million is imaginary money calculated by difference in stock value before the rebrand and after the rebrand. You would only lose money if you sold Cracker Barrel shares at a loss now. Until then it's just Jewish voodoo.

>>82268482
This bankruptcy is intentional. (((Hedge funds))) and (((MBAs))) do shit like this on purpose to destroy value. They make more money off stripping a company bare by looting their now-depreciated assets than they do running a successful company, plus it's easier to burn something down than build it up. Hope everyone enjoyed this lesson in Clown World Economics, sponsored by our greatest ally.

>>82268385 (OP)

I'm tired of quarterly earnings and shareholder value driving everything.

>>82268385 (OP)
most of its concentrated in a few hands
>pic relevant, from 12 years ago so its even worse now

>>82268878
>doesn't understand how any of this works
lol

>>82268398
People didn't go to Cracker Barrel for "Modern and Sleek"

>>82268904
you have to be retarded to not be a socialist

>>82268385 (OP)
>font change is just /barely/ noticeable (i.e. uncanny)
>too much negative space
>unbordered, unconventional shape
>lettering is still too complicated to not clash/justify the simplicity
old cracker barrel was meaningfully (sovlfully) busy, had character, and made sense. i'm struggling to think of a worse redesign

>>82268461
>refining the brand, optimizing the menu, evolving the store and guest experience, winning in digital and off-premise, and elevating the employee experience
you go to honky tub to walk through the shitass gift store, gaze wistfully at the slave memorabilia, and order the unhealthiest, most overpriced food on god's green earth, and it is your obligation as an American to kill anyone who tries to fuck with that on sight.

>>82269549
I was quoting management there. As an upper middle class white, I would never be caught dead in white trash restaurants.

>>82268385 (OP)
Cracker Barrel can suck a dick I have been living on the road for 6 years just traveling the country. And I would do mechanic work wherever I go to make money. And when I'm on the road going from one town to another, I always liked to stop off at a cracker barrel, and stay the night and then get up in the morning nice and late like 11:00 a.m. and then go in and get some fucking breakfast! So back in 2021, I start noticing that most of the Cracker Barrels do not want people with their RVs staying the night there anymore. Traveling and staying at a Cracker Barrel on either having dinner the night before breakfast the next morning, was something that many people who RV, would do all the time. And you know what I have encountered? Some Cracker Barrels have kind of a separate lot for the rvs, just because the property is kind of a weird setup. They would block that area off completely. Other ones that have just a rectangle plot of land, they will use the area in the back for rvs, buses, big giant parking spaces 40 ft long, it got converted. Regular parking now. Police waking you up in the middle of the night with a knock on the door telling you that Cracker Barrel does not want overnight parking here. One time I rolled up at 9:00 p.m., and this one was actually more reasonable for why they wanted me to fuck out of there, it was because it's right next to Daytona International speedway. And I go and I parked there and as I'm getting my dogs into the rv, and locking up, a manager comes out there swiftly walks to me and from a distance like yelling at me, hey are you here to eat? Are you here to eat? Said no overnight parking. Fuck! So now, I don't go to Cracker Barrel ever.

>>82268385 (OP)
The name cracker barrel lives up to it's main audience. It's basically "fancy eatin'" for low class whites, red lobster for whites if you will

>>82269242
A National Socialist, mind you.

>>82268385 (OP)
Because all the money is in the hands or corporations and billionaires. We don't get any of it.

>>82270147
nigga wat r u sayin

>>82270242
What? Cracker Barrel isn't supposed to be fancy. It's southern food for old people. You eat meatloaf and chicken fried steak and shit.

>>82268385 (OP)
I cant fucking believe this. Im red faced angry right now. Ive been pacing back and forth on my veranda screaming every curse word I have learned. The Cracker Barrel dude on the logo must be returned. This cant be happening. I cant stop screaming in anger, my mouth is filled with blood and ive been spitting up blood everywhere all over my veranda. I cant fucking take it, im going to kill the guy who changed the barrel picture. Thats not okay with me. You cannot get away with that.