In the early days of the web, pages were made primarily by hobbyists, academics, and computer savvy people about subjects they were personally interested in. Later on, the web became saturated with commercial pages that overcrowded everything else. All the personalized websites are hidden among a pile of commercial pages. Google isn't great at finding them, its focus is on finding answers to technical questions, and it works well; but finding things you didn't know you wanted to know, which was the real joy of web surfing, no longer happens