blizzard's TOS explicitly says they reserve the right to nuke your account or the entire game at any time for no reason. the TOS/EULAs of today are very clear on how you're not entitled to any ownership. the argument being made by the SKG initiative is that these TOS/EULAs are so absurdly anti-consumer as to be effectively illegal. every form of commerce takes one of two forms:
>you pay for a product- you own the product forever. it may degrade or be destroyed, but the seller will not change it or destroy it after sale since it's no longer their property
>you pay for a service- you have an explicit length of service written into the up front contract. the seller is obliged to render you that service for the full duration promised, or be sued for breach of contract
only video games (and mostly only ubislop) will be sold to you without an explicit limited duration of access AND be randomly destroyed or changed after sale against your will. this goes against basic human concepts of property/ownership that have existed for centuries. it is very easy for game developers to not do this, just like it is easy for developers to not install a bitcoin miner on your computer, and it is easy for developers to not break the law in thousands of other ways.