This is a government.
You point the government at things to force compliance.
In an ideal world without malice or stupidity we don't need a government, a world where everyone makes the best decisions and you can't mass brainwash everyone with marketing.
But we're not on the ideal world, so we need a shit solution full of consequences because it's the only solution.
The game industry is known for self regulating, but only when there's a government pointed at em.
If left at their own devices, they will just do the worst possible.

This is a government.
You point the government at things to force compliance.
In an ideal world without malice or stupidity we don't need a government, a world where everyone makes the best decisions and you can't mass brainwash everyone with marketing.
But we're not on the ideal world, so we need a shit solution full of consequences because it's the only solution.
The game industry is known for self regulating, but only when there's a government pointed at em.
If left at their own devices, they will just do the worst possible.