What's wrong with just late PS3/early PS4 tier visuals at higher resolutions/framerates again? As if the vast majority of consumers are gonna complain if they zoom in on models but can't see pores or fine hairs. Hell I think consumers would be very happy that games aren't blurry messes with ghosting issues again. All these fake frames and AI upscaling solutions are just a bandaid on top of a problem that all this shit isn't feasible. It's too expensive and the hardware just isn't ready for it.

You'd think the huge success of games like Fortnite, Minecraft, Mario Kart, Expedition 33 and Baldur's Gate in the past 15 years or so have proven most consumers really don't give a shit about ray tracing or 4k. Just give them good fucking games at reasonable prices. Are publishers really this dumb and stubborn that they'd rather simply slow down the process that doesn't work rather than trying something new?