They need to find a replacement for rank resets.
It's two weeks into the season, and the matches are still comically unbalanced because people haven't climbed back to their true ranks. That's already halfway into the first season, we're two weeks away from Blade.
It was already bad with previous seasons that had longer runtimes and higher player counts, but now less people are playing ranked on average compared to previous seasons, which means a more fragmented distribution of ranks, further leading to poor matchmaking and severely imbalanced games.
This is only exacerbated by fact that MORE ranked resets will lead to MORE people not wanting to play ranked cause of imbalanced matches, leading to MORE imbalanced matches due to a lower playercount, creating a cycle that feeds on itself.
The long-term effects of more frequent rank resets due to shorter seasons will permanently fuck ranked beyond belief. It'll become even moreso unplayable than it currently is.

I say this as someone who's holding their own relatively well in current GM lobbies, which is essentially equivalent to Eternity at the moment. It's like 300 times worse in the shitlow metal ranks because the majority of casuals can't get rank reset below bronze, so a higher portion of players are all sandwiched in there with much higher skill variance than my lobbies, on average.

What the fuck is netease doing?