>>76345534
Step 3: Create some strange mechanistic speculation/claims on why the diet is actually the best thing ever
>You will never sunburn!
>you will lose fat 3x as fast!
>your "brain fog" will go away!
You don't need any actual human data to support this as the people you're targeting are likely desperate and will believe what they want to believe.

alternatively in true cult fashion, you can just demonize the other foods they aren't allowed to eat, which will reinforce their decisions.
>seed oils bad
>carbs bad
>veggies bad