Whether the initiative pass or things change or not this is more about public perception of the issue. People can choose to not buy the corporate slop and play consumer friendly indie games instead. We need the gigaslop AAA "you will own nothing" kind of games to flop HARD, these greedy companies need to go bankrupt. People need to be mad at these companies so that they can start to actively reject them, this is a good first step. It might even be better if the initiative doesn't pass, especially if there's a huge corporate lobby against it, maybe that'll cause people to change the paradigm.