Honest question for all of you, from a confused oldfag:

Why are so many zoomers into kpop and kdramas now, and spamming them all over 4chan? I know there were previous generations of kculture, but it was never like it is now. What makes it more interesting than Japanese stuff? More relatable storylines? Does it have higher prodction value? Is it just more aggressively marketed, what is it? From the outside, it seems like derivative slop honestly, performed by plastic surgery frankensteins