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6/26/2025, 1:14:23 PM
>>211983611
People claim because it got zero advertising, but they're wrong. The truth is it got zero USEFUL advertising. I'd seen adverts for it on billboards, bus stops, sides of buses, even a few TV commercials, basically all the old methods of advertising that nobody but boomers and other marketers notice. But they had no social media presence, no memes, no virality, no methods of getting in front of kids and tired parents to make them aware that it existed.
And the reason is that Disney made the usual mistake of handing their marketing budget to their friends, rather than to those of us who have the greater hold over the modern marketing spaces. It's that nepotism issue rearing its ugly head again, so they would rather waste millions on failed marketing techniques if it meant their buddy got a paypack. It's why so many "exec producers" have shares in production companies, because they want the money going back to them rather than someone else.
They spent ~$300 million on their own production and advertising costs, paying a fraction of it in taxes, and then made $40 million on top. They walk away from a flop with their costs already covered.
People claim because it got zero advertising, but they're wrong. The truth is it got zero USEFUL advertising. I'd seen adverts for it on billboards, bus stops, sides of buses, even a few TV commercials, basically all the old methods of advertising that nobody but boomers and other marketers notice. But they had no social media presence, no memes, no virality, no methods of getting in front of kids and tired parents to make them aware that it existed.
And the reason is that Disney made the usual mistake of handing their marketing budget to their friends, rather than to those of us who have the greater hold over the modern marketing spaces. It's that nepotism issue rearing its ugly head again, so they would rather waste millions on failed marketing techniques if it meant their buddy got a paypack. It's why so many "exec producers" have shares in production companies, because they want the money going back to them rather than someone else.
They spent ~$300 million on their own production and advertising costs, paying a fraction of it in taxes, and then made $40 million on top. They walk away from a flop with their costs already covered.
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