>>149616135
Everyone knows the Kroenke's ambitions stop at perennial Champions League qualification & Round of 16 appearances.
Top-class players know they deserve to be at a better club.
Arsenal budgets the squad around 4/5 years of CL football, with the remaining 1/5 year winning the Europa League to qualify for next season's CL.

They don't budget for PL title-challenge sweetie.
Kroneke sanctioned larger transfers in the past 3~5 years because Farcenal had a lot of catching up to do, now they just want to spend enough to stay ahead of Newcastle, Tottenham, and Manchester United.
Arsenal knows they can't match City, Chelsea, or Liverpool in the long run (United too, but they're so far behind atm).