Why did they stop producing merch for it after 2005? They stopped making video games for it after that and they didn't even make an official Poof plush for retail, only for crew at Nick (not counting fan-made plushies). It had merch from 2003 to 2005, so why did they stop making merch for it? They made merch for Rugrats, Blue's Clues, SpongeBob, and Dora for many years (Sponge still gets merch), yet while FOP lasted so long, it stopped getting merch long before it ended

this was at one point the most popular kids show yet I never seen people talk about it anymore compared to other kids cartoon like SpongeBob or hey Arnold
what went wrong?