In Poland we have this company called DINO. It's a small supermarket (Like JOJA) that opens up in literally every little shithole possible. And it always kill the small local "village shop" which owner was old lady with a cigarette.
I personally love DINO, and everyone loves it too. This is a 100% Polish company, it supports local producers, and they have high quality meat. And literally in every little town, DINO becomes a community center. You met neighbours there and shit. People love it here (not the little shop keepers btw)
Joja also could be a like DINO, not like fucking soulless walmart.