>>213449437
The movie cost $225M to make
Breakeven is $450M assuming zero dollars spent on marketing (lol)
Let’s pretend Superman had the lowest marketing budget of any summer tentpole since the fing Flintstones and call it $25M (it’s usually closer to $150M but ok)
Total investment = $250M
Movie ends at $600M WW, which sounds like a win until you realize theaters and foreign distributors eat 55–60% of that
Studio keeps maybe 45% tops -> $600M x 0.45 = $270M
So best case scenario = $20M in actual profit after two years of tying up $250M in capital
That’s a whopping 3.9% annual return
You would have made more money stuffing the $250M in a fing Chase high-yield CD
And that’s before taxes, talent residuals, backend points, or the studio’s creative accounting
“b-but muh brand equity”
Congrats, you just spent a quarter billion dollars to net less than a Wawa
based
kino
greenlight the sequel