>>213449437The movie cost $225M to make
Breakeven is $450M assuming zero dollars spent on marketing (lol)
Letโs pretend Superman had the lowest marketing budget of any summer tentpole since the fing Flintstones and call it $25M (itโs usually closer to $150M but ok)
Total investment = $250M
Movie ends at $600M WW, which sounds like a win until you realize theaters and foreign distributors eat 55โ60% of that
Studio keeps maybe 45% tops -> $600M x 0.45 = $270M
So best case scenario = $20M in actual profit after two years of tying up $250M in capital
Thatโs a whopping 3.9% annual return
You would have made more money stuffing the $250M in a fing Chase high-yield CD
And thatโs before taxes, talent residuals, backend points, or the studioโs creative accounting
โb-but muh brand equityโ
Congrats, you just spent a quarter billion dollars to net less than a Wawa
based
kino
greenlight the sequel