Why exactly are games $60, $70, $80? If I want to go and buy the most hotly anticipated movie, it's gonna run me $25. If I want to go to the book store and buy the most hotly anticipated hardcover book, it's gonna run me $25. But even some rinky-dink no-name game can run $40, or $50. And I won't even own the game because it would be digital, most likely. What gives?