>Frutiger Aero (also known as Web 2.0 Gloss) is a design aesthetic that spanned from roughly late 2004 to 2013 and peaked around 2007 to 2012
https://aesthetics.fandom.com/wiki/Frutiger_Aero

How the fuck was it 'dying out' when zoomers were kids? It was a major feature the whole time. This very thread is posting games mostly from the PS2, which didn't really stop being everyone's main console until 2009 when the PS3 finally got some good games.