I sincerely believe they would be successful if they released a *real* console now.
Everyone is tired of Nintendo's shit, Xbox is total crap with no exclusives. Sony is getting has been. If SEGA gets in there they will quickly dominate with great exclusives, a fresh new look, innovative games and all the beloved SEGA franchises.

They really need to go all in and make it have the cool factor. Bring back the arcade spirit. Make the console available in a transparent plastic model on release.

I know I would 100% buy one and many people have nostalgia for the Dreamcast/Saturn and early 2000s games.

DO EET SEGA