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6/26/2025, 12:50:52 PM
>>149163778
No, the “double up” rule is for a film’s “break even point” where any further gross past the 2x budget point is pure profit for the studio.
A film’s marketing budget is a separate expense that is usually an additional 50% of a film’s regular budget. This expense is usually made back via merch sales and physical media sales but since moth seem to be going the way of the dodo then the next best thing is to add it to the film’s general budget.
So Elio has a 150 million general budget with a $300 million “break even” point and a 75 million marketing budget which may or may not boost that break even point by another $150 million.
No, the “double up” rule is for a film’s “break even point” where any further gross past the 2x budget point is pure profit for the studio.
A film’s marketing budget is a separate expense that is usually an additional 50% of a film’s regular budget. This expense is usually made back via merch sales and physical media sales but since moth seem to be going the way of the dodo then the next best thing is to add it to the film’s general budget.
So Elio has a 150 million general budget with a $300 million “break even” point and a 75 million marketing budget which may or may not boost that break even point by another $150 million.
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