I recently finished Nadesio and I have zero clue how Ruri was one of the most popular female characters for like 3 years after this show aired. Japs must have been fucking starved of a good loli character back then. Regarding the show, I thought it was fun for the first half when it was being goofy, but as soon as the show tried getting a little serious, it fell off hard. I think with the right director and some changes to the plot and pacing, the serious turn could have worked... maybe.