>>95854069
Magic is inherently too complicated for kids, and it'll never have the anime appeal kids like no matter how many anime cards or UB sets they include. And that's not even getting into the ponzi scheme secondary market around the game that locks most kids out. Plus WOTC lacks any talented writers who would be capable of making universes and settings that have the same mass appeal that Pokemon or even Yugioh did, and this has been a problem for WOTCs entire history, even with D&D. They made some popular systems, mostly because they were the first to do so, but they've never been able to make a setting or story that actually appeals to a mass audience and they never will with the product they creatives they have.