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6/20/2025, 7:59:03 AM
>>11462723
Dreamzzz is an in-house theme. Lego will always prioritize in-house themes over licensed ones because they don’t have to pay licensing fees to produce these sets—they own the IP and can even license it to other companies for merchandise and generate revenue. Lego spent years trying to create the next Ninjago-level success, but it still hasn’t happened. Perhaps Ninjago was—and still is—lightning in a bottle for Lego.
Dreamzzz is an in-house theme. Lego will always prioritize in-house themes over licensed ones because they don’t have to pay licensing fees to produce these sets—they own the IP and can even license it to other companies for merchandise and generate revenue. Lego spent years trying to create the next Ninjago-level success, but it still hasn’t happened. Perhaps Ninjago was—and still is—lightning in a bottle for Lego.
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