You know, I've been grinding my gears, and I've concluded that for much time alice was established as a mark of the secondary.
Think about it: when was the last time you saw a personal project involving alice that was inspiring? For a good time, alice only appears on shallow yuri, hypnosis erotica, or low tier memetic comics. Hell, the most success alice gathered lately was being a prominent touhou character in artificially generated pictures.
She is nothing but shame, disgrace, emptiness. She is no-thing, has her meaning diminishing slowly, but steady. If you just need an Alice™, there's plenty to choose out there. I don't feel the old magic reading alice doujin. I can't feel the warm pride, or pure happiness, or guiltless joy, looking at alice, anymore. I think alice is indeed suffering through dark times. So, what does alice need to emerge from this deep hole she finds herself in?