I thought this was some /v/ meme and so I played GoW. It was still somewhat enjoyable but I still play the original trilogy at hardest difficulty every year, still enjoy it. Anyway, he REALLY repeats "we must be better" at least 20 times during the game. Hell, he says that when breaking baldur's neck:
https://youtu.be/8JRc6x0yQx4?t=1169

And people are somehow amazed by that (pic related). Can someone tell me what lesson you are supposed to learn from whispering "we must be better" while literally breaking your opponent's neck?