>>712703343
Hardware and software with the "bigger and better" marketing sells more because of hype. Raytracing isn't new technology but NVIDIA didn't want everyone only buying GTX so they had to force a gimmick that wasn't just cryptomining. RTX as your marketing, hiking prices while stagnating on hardware, deals with gaming and software companies to promote your gimmick, it's all just an effort for more profits with less innovation.
AAA games can't just be big, recognizable titles that everyone looks forward to anymore- they have to be yearly sales that rehash the same concept reusing the same code and assets as last year.
Thats why. It's all a farce for you to put more cash into the CEOs wallets.