i tried a beyond meat burger and a really popular vegan restaurant — even the cheese is vegan — and it was honestly uncanny valley. It had an unusual texture and my brain was expecting real dairy richness with beef but it tasted nutty/fermented/starchy and the patty was close but not quite there. This dissonance confused my senses and triggered my gag-reflex because my instinctive reaction to it was «something’s off».