A while ago, I was looking through the waybackmachine for some old Bleach forums and stumbled on an "Anti-Rukia" music video. I can't find it anymore.
It was so aggressively early 2000s that it was hilarious even though I love Rukia.
Plus, the idea of hating Rukia enough to make a diss music video about her so early on in the story (around SS arc) was funny to me. It takes a special sort of haterm