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7/21/2025, 4:03:25 PM
>>149488155
I've worked on commercials where the company commissioning the studio would hand over an inspiration board for what they're looking for and it boiled down to, "Can you copy this?". Sometimes they would outright say, "We want it to be just like ___some popular thing right now___". This isn't uncommon and you can ask plenty of commercial artists if they have this experience. This is how we got cereal mascot redesigns that looked like Adventure Time or beanmouth Toucan Sam.
There are similar elements when working in TV, but not as upfront. I've seen people try to pitch to big studios and get notes on their pitch bibles with things like, "We're looking for something similar to our previous shows to replace them in the line-up" or " These are great designs! How would they work for a full series?", which is basically a redesign request. I've seen notes on pilot scripts where the TV studios will send over old scripts from previous shows as supplement reading and say, "Take a look at this previous show we worked on. There is a large cast of characters with vibrant personalities. That's a good direction to develop your world in!".
Yes, there is no mandate. Just like how there is no physical black list. But that doesn't stop higher ups from referencing things that are popular and steering later projects in that direction to replicate success.
I've worked on commercials where the company commissioning the studio would hand over an inspiration board for what they're looking for and it boiled down to, "Can you copy this?". Sometimes they would outright say, "We want it to be just like ___some popular thing right now___". This isn't uncommon and you can ask plenty of commercial artists if they have this experience. This is how we got cereal mascot redesigns that looked like Adventure Time or beanmouth Toucan Sam.
There are similar elements when working in TV, but not as upfront. I've seen people try to pitch to big studios and get notes on their pitch bibles with things like, "We're looking for something similar to our previous shows to replace them in the line-up" or " These are great designs! How would they work for a full series?", which is basically a redesign request. I've seen notes on pilot scripts where the TV studios will send over old scripts from previous shows as supplement reading and say, "Take a look at this previous show we worked on. There is a large cast of characters with vibrant personalities. That's a good direction to develop your world in!".
Yes, there is no mandate. Just like how there is no physical black list. But that doesn't stop higher ups from referencing things that are popular and steering later projects in that direction to replicate success.
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