Oy vey!

They also did this article recently
https://www.spectator.co.uk/article/nikes-never-again-slogan-is-a-disgrace/
>Nike’s ‘Never again’ slogan is a disgrace
>Yet when I saw the Nike advertisement – hoisted from a crane like an executed Iranian dissident, swaying precariously in front of that modern-day emblem of our capital city, the London Eye – bearing the slogan “Never again. Until next year,” my mind immediately traveled to darker places. What, I wondered, has a running race to do with the Holocaust?
>Only last week, my essay commemorating Yom HaShoah, the Jewish Holocaust memorial day, was published in these pages. It focused entirely on the solemn imperative embodied in the promise of “never again,” especially at a moment when Jews worldwide feel increasingly imperilled by a new, unashamed surge of hatred and discrimination. I argued that “never again” cannot simply be reduced to a catchphrase; that remembering the Holocaust is not itself sufficient to fulfil the pledge; that to honour it fully, we must recognise and confront contemporary manifestations of Jew-hatred.
>I described how the Holocaust has been gradually reframed in both political and public discourse –from an atrocity uniquely designed to exterminate the Jews, carried out with methodical, sadistic precision, to a generalised parable about “man’s inhumanity to man.” This recharacterisation unfolds even as I receive daily messages from Jews and non-Jews alike, sharing their anguish and urgent concern over the mounting tide of antisemitism worldwide.
What a uniquely unpleasant and unlikeable group