Search Results
6/22/2025, 9:31:58 AM
>>2795291
Many factors. Pre-2010s Whisky (Scottish Single Malt) was really affordable in comparison to the work/time that went into making it and then prices soared. I remember getting a bottle of Macallan 12 yo sherry oak for ~40€ when it was on sale. The same thing costs more than twice as much today. So you have this global whisky bubble with prices and demand growing rapidly combined with young companies (young in the sense that they were not around in the 19th century) which still do not have the endless stock of decade old barrels. Remember in order to have an 18yo Yamazaki you would have to have made it in 2007 and you simply cannot output 3 times as much and take out a massive loan for two decades as a gamble when the demand might not be there. Next reason is market structure. There are few distilleries that make whisky like this in japan and they are only competing against each other with a consumer market that buys up everything they put out immediately. So they can just put on a stupid price tag since enough buyers will just pay. Same story with any limited product. Now you might think we have been in this bubble for over a decade and other companies are hitching onto this train starting new distilleries and putting pressure onto this market and this is true but they are not yet there with the quality and age of their barrels. Also the demand hasn't shown any sign of slowing down. In fact the opposite seems to be the cause with India and China entering the bracket of luxury consumers who are thirsty for all kind of luxury products the world has to offer today. You might think these people are poor and you are right, most are. But if you have almost 3 billion people in these two countries and an upper class that can afford these expensive product you will statistically just have millions of consumers flooding in and buying out.
>tl;dr
"niche" market with too much demand in its region
Many factors. Pre-2010s Whisky (Scottish Single Malt) was really affordable in comparison to the work/time that went into making it and then prices soared. I remember getting a bottle of Macallan 12 yo sherry oak for ~40€ when it was on sale. The same thing costs more than twice as much today. So you have this global whisky bubble with prices and demand growing rapidly combined with young companies (young in the sense that they were not around in the 19th century) which still do not have the endless stock of decade old barrels. Remember in order to have an 18yo Yamazaki you would have to have made it in 2007 and you simply cannot output 3 times as much and take out a massive loan for two decades as a gamble when the demand might not be there. Next reason is market structure. There are few distilleries that make whisky like this in japan and they are only competing against each other with a consumer market that buys up everything they put out immediately. So they can just put on a stupid price tag since enough buyers will just pay. Same story with any limited product. Now you might think we have been in this bubble for over a decade and other companies are hitching onto this train starting new distilleries and putting pressure onto this market and this is true but they are not yet there with the quality and age of their barrels. Also the demand hasn't shown any sign of slowing down. In fact the opposite seems to be the cause with India and China entering the bracket of luxury consumers who are thirsty for all kind of luxury products the world has to offer today. You might think these people are poor and you are right, most are. But if you have almost 3 billion people in these two countries and an upper class that can afford these expensive product you will statistically just have millions of consumers flooding in and buying out.
>tl;dr
"niche" market with too much demand in its region
Page 1