the marketing started out as a way to make raytracing playable.

now the marketing has changed to make rasterization playable.

>started as a neat way to get some additional life out of your hardware or just get some additional frames/reduce GPU noise at the cost of reduced image quality
>evolved into a fucking plague because devs realized they can slack on optimization even more now and just rely on upscaling turning a lot of games into technical disasters like MH Wilds

I feel bad that I actually thought dlss/fsr was something genuinely good when it came out.