Again and again the issue is not that there's no content it's that it's boring, unengaging and doesn't really come to form a cohesive, interesting whole. You have to be some kind of mental retard to actively choose to spend your time on something like grinding fishing in FFXIV or farming another useless progress bar in Occult Crescent that at best is gonna give you some shitty weapon skin that's indistinct from hundred others they already added. Where's RPG elements? Where's stuff to do with other people and your friends? XIV is really just a smelly corpse of a themepark MMO concept, so when they don't put new rides in, people mald! It's that simple. The entire format is fucked! And Yoshinigger being the lying suit that he is, promised the world with Dawntrail only to, completely expectedly, underdeliver, and his hype men Xenosys Vex and Arthars did not help the situation.

Still though, cost or not, it took them six years to fix Viera heads and it takes them over a year to add a worse version of chat bubbles than what you can do with plugins, even if it wasn't about the format, the dev team is obviously checked out.