I was looking up body armour for job and salt unrelated reasons and TIL that apparently there's some cybersec library cert thing called ESAPI

There is no way it wasn't on purpose that techbros called their dogshit java library for encrapting messages spat out by and for java applets(idk its own site does not include an elevator pitch) the exact same thing as (anti-)rifle plates. Their SEO is on point (and I only learned of it because the top page of results were this software thing instead of ceramic armor plates) and the plates predate the library by 15 years and just have the misfortune of not being a trademark because it's a military specification and not an individual product.

Why are techbros like this? Why are techbros so obsessed with appearing "tactical"?