>>511176403
>Spanish government: journalists should associate heat with climate change and negative emotions.
https://theblindspot.pt/governo-espanhol-jornalistas-devem-associar-calor-a-alteracoes-climaticas-e-a-emocoes-negativas/ (paywalled, in Portuguese)
>""Heat makes us sick and kills us" – this is one of the messages that the Spanish government wants journalists, health professionals and civil servants to pass on to the population. With the justification of protecting citizens, the new guide of the Observatory on Health and Climate Change explicitly proposes a strategy based on emotional and psychological impact to generate a perception of crisis and not of a seasonal phenomenon. It is recommended, for example, not to show pleasant images, such as terraces or beaches and, on the contrary, heat to be associated with negative emotions, such as people in suffering or hospitals. The document also suggests several "effective" strategies such as alternating styles (imposing and suggestive) and adapting the narrative to the audience (ideological preferences or what it calls the level of "belief in climate change").