“We’re not in the business of out-consoling Sony or out-consoling Nintendo. There isn’t really a great solution or win for us. I know that will upset a ton of people, but it’s just the truth of the matter. When you’re third place in the console marketplace and the top two players are as strong as they are and, in certain cases, have very discrete focus on doing deals and other things make being on Xbox hard as a team - that’s on us, not on anybody else - ....But we’re not in a position - and I see out there, I see commentary, that if you just build great games everything would turn around. It’s just not true that if we go off and build great games, all of the sudden you’re going to see console shares shift in some dramatic way. We lost the worst generation to lose in the Xbox One generation when everybody built their digital library of games....
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I see a lot of pundits out there that kinda want to go back to the time when we all had cartridges and discs and every new generation was a clean slate and you could switch the whole share. That’s just not the world that we are in today. There’s no world where Starfield is an 11/10 and people start selling their PS5s. That’s not gonna happen.” Phil Spencer (the CEO of Microsoft Gaming)