>cool ancient lore
>cool factions (except the OT / ST ones)
>galactic scale war, genocides, mass-destruction, sword & sorcery in space
>Pius Dea era (40k in SW)
Yet all feel and it's portrayed in the lamest way possible (specially war, combat), and the SW-likes fell in the same lame path.
Why Star WARS failed despite being a huge influence in 40k?