Here me out for a sec... why isn't there StarTrek themed coffee, with replicator areas, where the baristas give you your drink, or designed like 10-forward? Think about it, the menu would involve "a Picard", or "an Obrien". I would pay an extra buck to hang there on the free wifi, and have star trek themed treats and drinks, served in an Obrien mug.

The Paramount people have a golden opportunity here. Give me a call, I can spearhead it.