At SDCC, Jada hinted they may not fully commit to the Street Fighter Alpha line—mainly because Storm Collectibles is releasing the same characters. Unlike bigger companies, Jada can’t afford to split the market. With only 5–6 figure releases per year, completing the full Alpha roster could take years, and only if sales are strong.

Jada earned fan loyalty by delivering true 1/12 scale figures and completing the SF2 line. Storm, on the other hand, ignored scale issues until competition forced them to adjust. They didn’t listen—they reacted.

This is why our buying decisions matter. Supporting Jada isn’t just about getting a figure—it’s about investing in a company that listens. If people keep buying from Storm instead, Jada may walk away from Alpha entirely.

So if you have to choose between an Alpha Ryu from Jada or Storm, think long-term. One company listened from the start. The other only changed when it had no choice.

Btw, what was shown at the SDCC from Jada are all prototypes. They confirmed their next line was already Alpha way beforehand, but probably they were forced to show what they got in a hurry due to Storm Arena. The actual product will obviously be better.