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Anonymous /toy/11485141#11485436
7/10/2025, 9:22:17 AM
>>11485414
Super articulation actually started because of the GI Joe line in the 70s/60s. Some Japanese company licensed the bodies from Hasbro and shrunk it down for smaller figures. So there were a ton of 80s lines that had super articulated toys.

Modern super articulation came from Toy Biz and McFarlane trying to out do each other, by inventing or utilizing joints differently for figures, but randomly and unevenly. Toy Biz basically standardized the super articulation engineering for an entire line with the Marvel Legends line. Arguably, the Spiderman Classics line tried to do it too, but it was still pretty random.
Super articulation didn't catch on in Japan (for collector toys) until Kaiyodo's executive started copyijng McFarlane's randomness in joints, hence the birth of the Revoltech line.