>>149136626
>why is the seattle logo a swirl of toothpaste
The NHL (and all other common leagues) want to prioritize safe politically correct benign themes for their sports teams to avoid any form of controversies. Meaning they have no soul.
It's why Vegas is the Knights and Seattle is the Kraken and Utah is the Mammoth. There are no controversies around any of that.
Why the logo looks like that? Your guess is as good as mine, its just tendrils in an S and thats what it looks like.

>what's up with the coyotes getting relocated-but-not-really to utah

The leagues commissioner has a massive hard on for selling his product to people in large populations but he'll do it at all costs even though hockey is not natural to the region. When the team isn't good nobody gives a shit about them and the team dies. Which is what happened to them. They were even denied twice by the city to build a new arena in two different areas. So they had to move to a more "traditional" market where people actually might care about a hockey team.