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7/25/2025, 8:22:11 PM
>We’re “way beyond” the point where people will swap game consoles for exclusive games, says Circana games boss Mat Piscatella.
>“People who buy a hardware system these days, they’re doing it because of the ecosystem, because of their friends list. You’re not going to get people to transition consoles because of exclusives anymore. We’re way beyond that point.
>Xbox is expected to announce more game ports to other platforms, including Nintendo Switch 2 and PS5, in the coming weeks. Meanwhile, PlayStation is bringing its hit shooter Helldivers 2 to Xbox in August.
>“We can conclude from the high sales of Switch 2 at launch is that they made a lot of Switch 2 units,” Piscatella told us. “Great start, not taking anything away from it. They were super confident. They put their money where their mouth was, and said ‘we believed we can sell this, we’re going to take the knees out of the scalper and secondary market, we are going to make sure if people want a Switch 2, they can get one from us at MSRP’. Or thereabouts. And for the most part, they succeeded in doing that. That’s fantastic. That’s wonderful.
>“But ultimately, the launch sales of hardware doesn’t often correlate to the lifetime sales. We’ve had devices that have come out with incredible early sales that have fallen off, and other consoles and devices that have come out with weak sales and have ended up being the best-selling systems of all time. But hey, a record-setting launch like this… I don’t think anyone is going to be upset with that or say it’s a bad thing. It’s just tough right now to come away with any long-term conclusions or projections, although this is a hell of a good early read.”
>“People who buy a hardware system these days, they’re doing it because of the ecosystem, because of their friends list. You’re not going to get people to transition consoles because of exclusives anymore. We’re way beyond that point.
>Xbox is expected to announce more game ports to other platforms, including Nintendo Switch 2 and PS5, in the coming weeks. Meanwhile, PlayStation is bringing its hit shooter Helldivers 2 to Xbox in August.
>“We can conclude from the high sales of Switch 2 at launch is that they made a lot of Switch 2 units,” Piscatella told us. “Great start, not taking anything away from it. They were super confident. They put their money where their mouth was, and said ‘we believed we can sell this, we’re going to take the knees out of the scalper and secondary market, we are going to make sure if people want a Switch 2, they can get one from us at MSRP’. Or thereabouts. And for the most part, they succeeded in doing that. That’s fantastic. That’s wonderful.
>“But ultimately, the launch sales of hardware doesn’t often correlate to the lifetime sales. We’ve had devices that have come out with incredible early sales that have fallen off, and other consoles and devices that have come out with weak sales and have ended up being the best-selling systems of all time. But hey, a record-setting launch like this… I don’t think anyone is going to be upset with that or say it’s a bad thing. It’s just tough right now to come away with any long-term conclusions or projections, although this is a hell of a good early read.”
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