Villain scale. At first I thought "Why is Rita so big", but then I realized it's her hair that's boosting her height by at least half an inch, so she should scale nicely with the older Bandai stuff. Goldar and Putty seem small though. The Automorphin males are 5.8" and the articulated males are 5.25", and Goldar is only 5.2" and Putty is only 5"? What's especially odd is that the larger Automorphins are the figures being sold as the companions for these villains.