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8/7/2025, 6:59:19 PM
>The 2025-2026 hockey season will welcome a brand-new contender in Fonbet KHL Western Conference: Shanghai Dragons, the official successor to Beijing HC Kunlun Red Star.
This isn’t just a rebrand. It’s a full-scale transformation – a bold move to a new city, a new name, a new crest, and a fresh brand identity. But at the heart of it all remains the same mission: to elevate Chinese hockey to new heights.
>This club is built on high standards – not only on the scoreboard, but in everything it does: performance, marketing, community engagement, and international presence. The roster will feature top-tier talent, while the team itself will be based in one of the world’s most stunning arenas – in the hockey-savvy city of St. Petersburg – until the franchise transitions to its permanent home in Shanghai.
This isn’t just a rebrand. It’s a full-scale transformation – a bold move to a new city, a new name, a new crest, and a fresh brand identity. But at the heart of it all remains the same mission: to elevate Chinese hockey to new heights.
>This club is built on high standards – not only on the scoreboard, but in everything it does: performance, marketing, community engagement, and international presence. The roster will feature top-tier talent, while the team itself will be based in one of the world’s most stunning arenas – in the hockey-savvy city of St. Petersburg – until the franchise transitions to its permanent home in Shanghai.
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