Ad blocking is an illusion. Why? Because ad blockers only block the most obvious ads. You can use ad blockers, but you’re only blocking content that’s been labeled as advertising. Take this website as an example. Most of the posts here are ads, disguised as organic posts from users. You can’t block this kind of advertising. Every day, the same products and ideas are promoted here. And you believe you’re not consuming ads just because you use an so called "ad blocker"? Why do people trust in names like Mullvad, Brave? There is no objective reason to trust these companies. Most people here trust them, because they have been brainwashed by subliminal advertising. And this kind of advertising can't be defeated with technical solutions. Ads are content and content are ads.