Regional pricing is the Valve Suggested Price there, but Sony didn't follow it. The actual price is double what the suggested regional price is, which is what the jeet is complaining about. Instead of getting the game for 2400 whatevers, they need to shell out 4799. AAA companies rarely follow regional pricing. They can get away with it since they're popular enough that "you'll buy it anyway." You can see the converted price for most regions is still near 60 dollars and the suggested price differentials are all in the red.