ultimately its on the talents to grow their fanbase, its not phases fault if they suck at streaming

Phase started from literally nothing, no twitch shills and massive established indies like twitch, no JP branch to get the ball rolling like niji and holo 0.6% is impressive when you think about it that way

debut numbers:
holomyth: 42,000
lazulight: 17,000
phase gen 1: 300

Like pippa said recently, phase is the underdog corpo, no one really cares what they do, there is no magic bullet to making phase incline over night, vtubing has settled into a duopoly of niji and hololive, the best phase can hope for is slow growth YoY,