>>717385335
So there's a shop that changes stock every month. It sells cosmetic stuff like armor/weapon skins for transmogs, a mount or 2 each month that you buy with Tender, and a tiny handful of returning items from some point in the store's past rotations.
There's a battlepass kinda thing that everyone has which offers monthly tasks like 'kill x raid/dungeon bosses', 'complete x world quests', whatever. Everyone gets up to the same amount of tender each month, plus a cosmetic set/mount for completing enough monthlies, which is very easy to do even for casuals.
Sometimes, but very rarely, they'll do shit in the real money shop with tender bundled in, like 2 mounts plus 600 tender.
Whatever includes extra tender sees massive sales, since nits impossible to get enough tender to buy everything.
Its like 1500 per month. Mounts can be like 400-700. Some full transmog sets are 500-800. Weapon skins can be like 50-150 or more.
A lot of people will buy the epic edition for that bonus tender alone.

pic related, one of the armor sets this month for 550 tender.